![]() ![]() Things become really interesting and complicated when considering Indonesia's dizzying pace of change. This is enabled by the Google Maps Platform APIs, including Distance Matrix API. The first step is casting a net around the test location that covers anywhere within a nine-minute drive to any point in the proposed zone. That's why selecting zones that have the highest profit potential (due to factors such as population, income, education, and business activity) is essential to our success. Instead of customers picking a store, we assign them one based on their location. Under the Domino's Indonesia model, every outlet has a defined territory and can only take orders from that zone. Mapping the dizzying pace of change in one of Asia's fastest growing economies They play an instrumental role in our value chain before a store even begins selling pizzas, providing vital insights in our hunt for new shop locations. The Google Maps Platform APIs empower us with much more than the ability to maintain Domino's 30-minute delivery pledge. This is one of the key areas in which Google Maps Platform enables us to satisfy the hunger of a vibrant, fast-moving society. We want to make sure that any new store we open has the correct demographic profile to be profitable. At the same time, we're extremely cautious. Here, the opportunities for a global brand, such as Domino's, are almost boundless. Indonesia is a massive archipelago of more than 17,500 islands and 270 million people, one of the world's most promising developing markets. When I was developing India's first hyper local on-demand food delivery digital commerce platform for Domino's Pizza India, I never imagined life would take me to a country with such a different culture to my own.īut in 2018, when Domino's Indonesia invited me to drive its expansion strategy as Senior General Manager to lead Digital, IT and Marketing functions, I jumped at the chance to try my hand in another gigantic emerging nation that brims with entrepreneurial hunger and innovative energy. He explains how Google Maps Platform is enabling their business to optimize their operations and supporting the franchise's ambitious expansion strategy in one of the world's most exciting emerging markets. Is handing over your location to Domino's so that they can track your every move on the way to the store worth a perfectly hot pizza? Only Australians can make that decision, but for some pizza lovers, the choice will be clear-pizza over privacy.Editor’s note: Today’s blog post is from Mayank Singh, Chief Digital Officer and VP Marketing and IT at pizza delivery group Domino's Indonesia. ![]() ON MOTHERBOARD: Bug in Domino's Pizza App Allowed Hackers to Get Free Pizza for Lifeīut for Australians, the choice to allow Domino's to track their location is one they will have to make willingly for now. Only time will tell what sacrifices will be made next in the name of pizza progress. ![]() Over at the labs of their arch-nemesis, Pizza Hut, the chefs have created unspeakable pizzabominations like cheeseburger-and-hot-dog-crust pizza. Over the last ten years, the value of Domino's stock has increased more than seventeenfold, according to Bloomberg, and the company is testing pizza delivery robots and super-charged ovens. Domino's Australia is the biggest Domino's franchise outside of the US, where it is the second-biggest pizza chain after Pizza Hut. Customers can specify whether they are driving in a car, riding a bike, or walking to pick up their pie so that Domino's knows exactly when to throw pizzas in the oven.ĭomino's says that customers are only tracked during the duration of the ordering process, but who knows how far our pizza overlords will go. In the name of freshness, Domino's customers who order pizza for pickup with a smartphone will be able to opt to allow Domino's to track their location so that Domino's can begin to prepare the customers' pizzas when they are near. READ MORE: Domino's Plans to Unleash These Pizza Delivery Robots on the Streets of Brisbane "The longer it sits on the rack, the lower the quality of that pizza." "Time is the enemy of food," Don Meij, the CEO of Domino's Australia said at a news conference. ![]()
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